Arcure strengthens its teams in the United States

(Boursier.com) — Arcure strengthens its teams in the United States in order to accelerate its commercial conquest throughout North America.

In accordance with the development plan presented during the June 2022 fundraising, Arcure has structured and strengthened its sales teams in the United States. Launched in April 2019, the American subsidiary Blaxtair Inc. focused its activities on the Midwest (Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin), a highly industrialized region, with three sales representatives. Now with 5 sales representatives, the subsidiary is now deployed throughout the United States in order to meet the demands of its customers who have a national presence and needs.
The sales team is also supplemented by two specialized technicians in charge of product installation as well as pre- and post-sales assistance. Arcure thus provides comprehensive service and support, a guarantee of customer satisfaction and loyalty. The sales teams are responsible for managing and expanding the network of distributors of Arcure detection systems.

“We made the bold choice to establish ourselves in the United States in 2019. And we are now reaping the rewards with double-digit growth in the first half of 2022. With the arrival of new talent, we are now perfectly ready set out to conquer the entire North American territory. If the context, particularly linked to the exchange rate, is favourable, we rely above all on a solid and sustainable demand for our products which brings financial and extra-economic benefits. obvious financial situation for our customers. We are seeing this everywhere in the world, including in Europe, where we are also strengthening our position. This international presence is a real lever of differentiation because our customers and their needs know no borders”, says Franck Gayraud, CEO of Arcure and Blaxtair Inc.

Arcure recalls that the American territory represents a strong potential for development in the short and medium term. In the 1st half of 2022, the company recorded revenue there of more than €0.7 million, up +11.9% and representing 13.5% of total revenue. The company is confident of the continuation of this solid momentum, and anticipates that the country will eventually become the leading contributor to its turnover.