Almost ten years after the release of the first model, the Asus Zenfone range will soon live its last moments.
After disclosing new details about future Intel processors, Asus is preparing to carry out some restructuring within its Chinese and Taiwanese teams.
Will the Asus Zenfone 10 be the last model in the series?
It all started in 2014 when Asus aimed to invade the compact smartphone sector with its Zenfone devices. If the range has never really succeeded in forging a prominent place among the giants of the sector (Samsung, Apple, Huawei, Xiaomi, etc.), the Taiwanese manufacturer’s Android smartphones nevertheless have serious advantages. The last two iterations, namely the Zenfone 9 and the Zenfone 10, have also received excellent critical reception, in particular because of their ergonomics, their excellent autonomy and their performance.
In pre-order for a few weeks already, the Zenfone 10 should unfortunately not welcome a successor next year. As reported by our colleagues from 9to5GoogleAsus has indeed decided to end its Zenfone division.
Asus will turn the page and separate from its Zenfone range
In recent days, several Taiwanese media have reported that Asus is currently undergoing organizational restructuring. Some employees would unfortunately have been dismissed, while others would have been transferred to different departments. The team in charge of the ROG Phone division, Asus’ high-end smartphone models, would therefore have been enlarged. Here is what we can read in a report translated and relayed by the site 9to5Google :
“ The person familiar with the matter pointed out that ASUS mobile phones are divided into ROG and Zenfone series, but the latest Zenfone 10 will now be the last generation of this series, and the Zenfone team will be merged into other departments at the future, or directly into the ROG team “.
Note that if this rumor looks particularly credible (many media being unanimous on the subject), it has not yet been confirmed by Asus. The manufacturer will probably wait for the release of its Zenfone 10 before making any announcements. If this were to prove, it would be a regrettable decision as these small devices have many advantages.
799 €
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- Compact size
- Excellent performance
- Wireless charging
The Zenfone 10 takes the solid foundations that made its predecessor so successful and improves the few details that the critics focused on. All this without denying the philosophy of the range, its compactness, or compromising on its technical data sheet.
Ultra-efficient, thanks to Snapdragon 8 Gen 2, it is extremely fast in daily tasks and the most demanding games, and allows the user to benefit from progress in terms of autonomy. Difficult to overcome in one day! Not to mention that it is very pleasant to handle.
We simply regret the rather slow charging of the smartphone, limited to 30 W wired, compared to what other brands can offer, and the absence of a telephoto lens which penalizes it for entering the very closed circle of very good photophones. Nevertheless, this Asus Zenfone 10 is a great success.
The Zenfone 10 takes the solid foundations that made its predecessor so successful and improves the few details that the critics focused on. All this without denying the philosophy of the range, its compactness, or compromising on its technical data sheet.
Ultra-efficient, thanks to Snapdragon 8 Gen 2, it is extremely fast in daily tasks and the most demanding games, and allows the user to benefit from progress in terms of autonomy. Difficult to overcome in one day! Not to mention that it is very pleasant to handle.
We simply regret the rather slow charging of the smartphone, limited to 30 W wired, compared to what other brands can offer, and the absence of a telephoto lens which penalizes it for entering the very closed circle of very good photophones. Nevertheless, this Asus Zenfone 10 is a great success.
Source : 9to5Google
Asus Zenfone 10
smartphone
release date: 01-08-2023
7