Best French and European management company in the 41 to 70 fund category, Groupama Asset Management (AM) retains its titles in the Fundclass ranking. “This is the third consecutive year that we have obtained these awards, which demonstrates our ability to manage with a long-term objective, rejoices Mirela Agache Durand, managing director of the management company. We favor growth and quality stocks. This has been the right approach over the past few years. » A style that the manager owes to his status as a subsidiary of the insurer Groupama.
Historically, Groupama AM developed strategies that matched the needs of its parent company. This is why the management company is very active in bond management. But it has long since broadened its field of expertise and customers.
Now, customers outside the group account for 30% of the 117 billion euros in outstandings. The latter are either institutional investors or individuals through distribution networks. They know, for example, the small value funds Avenir Euro and Avenir Europe.
This external distribution has only increased in recent years, and Groupama AM has the ambition to develop it further, in France and internationally. “Before, we talked about diversification, now we are aiming for a balance between internal and external, explains Mirela Agache Durand. Life insurance customers are looking for returns and seek to diversify their investments across unit-linked products. It is logical for us to be present on this expectation by proposing solutions. »
Groupama AM also manages management mandates for life insurance and retirement savings plan (PER) clients. “This is the value proposition that seems to us the best for individuals because it combines a work of allocation [répartition de l’épargne entre plusieurs types d’actifs] with our management expertise on the different asset classes”says the leader.
Several areas of development
In this logic, the management company has changed its offer to adapt to the context of permanently higher inflation and rising interest rates. As a result, in 2021 it launched a short-term bond support and bond solutions “absolute return” [« performance absolue »], which allow the manager to deviate from his benchmark market index to create performance in all circumstances. Another project under development: a private debt fund (unlisted). “As a fixed income management specialist, we think it is relevant to add this expertise to our range”emphasizes Mirela Agache Durand.
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