LinkedIn
working on a feature inspired by the app Clubhouse
, which had been a flash of success during the early days of the health crisis by offering the distribution of vocal salons.
As other giants try to emulate this tiny app that hires nine people, LinkedIn will offer a similar voice option later this month, capitalizing on the craze for work and personal development conferences.
Clubhouse: the surprise ascent, the programmed descent
At the start of the pandemic, observers thought Clubhouse would become the new Facebook. An innovative social network, based on voice exchanges, which made it possible to kill time during the long months of confinement. Yet user enthusiasm has waned in 2021, not least because the app has long been an iOS exclusive and its lack of a viable business model has largely contributed to its rout.
At the end of 2021, Clubhouse lost a large number of its 10 million users, because the time had passed for virtual aperitifs. However, the tech giants are now taking inspiration from the features that made the app so charming. After the launch of Twitter Spaces in October 2021, LinkedIn is announcing its own forum, which will soon be available to all users of the site.
Linkedin noticed that the 740 million members registered on its site were very demanding in content from creators who express themselves daily through posts and stories. At this point, why not consider online conferences and training, which professionals are particularly fond of?
LinkedIn voice conferences
The good thing about Linkedin is that the majority of its members show themselves in their best light, since it is a professional network – unlike Clubhouse, which sometimes looked like a playground. of moderation. Suzi Owen, spokesperson for LinkedIn, refers to this new project as ” a unique audio experience, connected to your professional identity “.
In practice, using this function will be free and very simple. It will suffice to be invited by the speaker or by a member of the group to land in a LinkedIn room. You will not be able to speak unless you ask for permission. It is too early to know if the feature will become one of the most popular on LinkedIn, which also plans to launch video shows around May 2022.
Source: Engadget.com
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