Falling sales, digitization of transactions and pressure from manufacturers are forcing them to review their model.
Deserted by customers sucked in by digital platforms, put on the spot by manufacturers, car dealers are fighting back. No question of suffering without retaliation the fall in sales of new cars (-25% in 2021 in France compared to 2019), the accelerated transition to electric and the pressure from manufacturers to reduce distribution costs to maintain their margins. . “We have decided to take our destiny into our own hands ”, exclaims Jean-Michel Lain, the boss of Jean Lain Mobilités, the new name of the concessionaire born at the end of the 1960s in Savoie.
“We are going to get out of dependence on the sales of new and used vehicles by diversifying into new markets. We are becoming mobility providers by offering our customers servicesExclaims the founder’s son, whose rebound strategy is based on his local roots. Installation of electric charging stations for individuals and businesses, sharing of …
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