Faced with high demand and supply constraints, Nvidia and its partners announce a price increase for the GeForce RTX 40 & RTX 30 series in China. This situation marks a clear difference with the price trends observed in the United States.
In a global context where the demand for electronic components high performance do not weaken, Nvidia is located at center of all attention. The company and its Chinese partners have decided toincrease graphics card prices GeForce RTX 40 & RTX 30, with increases of up to 10% on certain models. This decision is mainly driven by demand that exceeds supply, putting pressure on supply chains.
According to sources from specialized Chinese forums, this price increase is a direct result of notifications from Nvidia to its partners. Companies such as ASUSColorful, GALAX, Gigabyte and ZOTAC have therefore planned increases on a selection of models, including the highly sought-after GeForce RTX 4090D. This increase, although apparently modest, risks upset the competitive balance in the Chinese graphics card market. For example, an addition of 50 RMB on the price of the GeForce RTX 4060 could significantly reduce its attractiveness compared to its competitors, such as the Radeon RX 6750 GRE series.
Nvidia RTX card price increase in China could have up to 10% impact on RTX 40 & RTX 30 series
This price development in China contrasts with the situation in other regions, such as UNITED STATES. In this country, maps RTX 40 & RTX 30 from Nvidia often sell out below their recommended price. This situation demonstrates a relative abundance of supply in relation to demand.
However, most models affected by the price increase in China are already sold below their recommended price, with the exception of the RTX 4090D. This particularly attracts attention in the field of AI following the ban on standard RTX 4090 models for political reasons.
This decision by Nvidia and its partners in China shows that the sector electronic components is complex. It is often affected by the vagaries of the supply chain, fluctuations in demand and regulations specific to each market. These elements are likely to change prices significantly and sudden. For gamers, this increase will make it more difficult and more expensive to update their computers to take full advantage of new games.
Source: wccftech