The prices of streaming services are rising, but bundles can occasionally save you a little money. In the future, Netflix, Apple TV+, Paramount+ and Co. will be available more often in a double pack.
Apple TV+ (Source: uveelena/depositphotos.com)
- Streaming services can be canceled on a monthly basis and more and more subscribers are making use of this right.
- Now more and more services are merging, because bundled subscriptions are canceled less often.
While series fans once permanently subscribed to several streaming services such as Netflix or Amazon Prime Video, rising prices are forcing them to choose. According to The Wall Street Journal, interesting productions attract many subscribers, but after the end of the respective season, subscribers quickly abandon them.
Apple TV+ and Paramount+ in particular struggled with a loss of viewers in mid-2023, while other streaming services mostly keep such information to themselves. What is certain is that streaming services have to find a way to retain subscribers for longer. The answer seems to have already been found: bundles!
Pay less, stay longer Sky customers get a Paramount+ subscription in Germany, some of them free of charge (Source: TMDB.org / Montage: Netzwelt)
Antenna, a company that analyzes subscription numbers, gives hope to streaming services. Apple TV+ is canceled significantly less often by users who use the streaming service as part of the Apple One subscription. The same applies to Disney’s Disney+-Hulu-ESPN bundle.
It is cheaper for subscribers to bundle the services rather than individually, but they are less likely to cancel. After all, it is usually not possible to remove just one service from the bundle, you lose everything or nothing and that is too much for most subscribers.
According to the latest information, Apple TV+ and Paramount+ are said to be working on a joint bundle, but the exact price is not yet known. However, such offers usually vary from country to country, so in the USA there is a bundle with Netflix and MAX, while in this country you can get Netflix cheaper together with Sky or Waipu.
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