In France, the Ford Mustang Mach-E saw its prices drop significantly last year. And these could decrease further given what is currently happening in the United States, with a price drop of $8,100!
Doesn’t anyone want electric cars anymore? This is what we could say when we look at the evolution of sales of these models, which continues to progress, of course, but not necessarily at the desired pace. In reality, we should rather say that people don’t want overpriced electric cars, and with subsidies falling or even stopping in some countries, customers are no longer really keen on taking the plunge. , while waiting for really “cheap” electric cars.
Jim Farley, the boss of Ford, is moving in this direction and recently affirmed it in an interview. And the manager is also faced head-on with the slowdown in demand for electric cars. While waiting for the Explorer which will arrive this year and the F-150 Lightning, which should do good for the brand in the United States, the manufacturer hopes to continue to sell off its Mustang Mach-E stocks.
A complicated market everywhere, for everyone
But why doesn’t anyone want it anymore, when it’s far from being a bad car? In reality, the entire market is suffering, and even Tesla is no exception to the rule in certain regions of the world. Between increasing competition and constantly rising interest rates, the market today is very difficult to understand.
In response, Ford has just drastically lowered the prices of its Mustang Mach-E in the USA. This price drop goes up to $8,100 and follows the same trend after the sharp decline in January as well.
Model year 2023 versions drop below $40,000, while the top-of-the-line GT version drops $7,600 and now retails for $52,395. The Dearborn, Michigan-based automaker said U.S. sales of the Mach-E fell 51% in January, to 1,295 units.
The Tesla Model Y always cheaper, everywhere
Let us also remember, to make matters worse for the American SUV, that he lost his eligibility for a $3,750 tax credit in early January after the entry into force of the new standards of the US Treasury Department for battery supply, since that of the Mach comes from China.
A hard blow, especially since the Tesla Model Y, available from $42,990 in the USA, still benefits from a tax credit of $7,500. Ford, like other manufacturers, has slowed down the production of electric vehicles to focus instead on hybrid and thermal models, where margins are higher and demand is still there.
In France, the Mustang Mach-E saw its prices drop drastically last year. A quick look at the Ford website allows you to see this, with a vehicle largely stored away. In fact, the vehicle is displayed at a recommended retail price starting from 52,990 euros, and 43,370 euros after discount. Enough to stand out, within a few hundred euros, against the Tesla Model Y, except that the Ford SUV no longer benefits from the ecological bonus since the start of the year in France, quite the opposite of the Model Y , made in Germany, and which retains its bonus of 4,000 euros.
Will Ford go even further and lower prices in Europe as well? We’ll have to wait to find out.