(AOF) – In 2021, consolidated revenue amounted to 44.1 million euros, up 29.3% (+21.3% organically and at constant exchange rates), including 2 .3 million contribution from Respondi, fully consolidated since December 1, 2021. International (77% of revenue) was at the heart of this performance with revenue of 33.9 million euros (+30, 5%, of which +22.2% organically and at constant exchange rates). In France (23% of turnover), the dynamic was also very favorable with activity of 10.2 million, up 25.6%.
The new entity integrating Respondi thus posts a pro forma turnover of 57.9 million euros in 2021, exceeding, as of this year, and two years in advance, the objective of 50 million that the Group has set itself. was set for 2023.
The digital marketing specialist also recorded an EBITDA of 9.5 million euros, up 51.8%, representing a margin of 21.6%, as well as a net profit of 4.8 million euros. , multiplied by 2.4 compared to 2020.
Bilendi has now set itself the ambition of achieving a turnover of 100 million euros by 2026 with an EBITDA margin of between 20% and 25%, combining organic development and new acquisitions.
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Media: Gradual disappearance of the free press and m
regional press reports
The pandemic has heavily affected the free press, which is already struggling. The first title to collapse was the daily Metro, which ceased publication in 2015. The health crisis led to a drop in advertising spending for several months while the economic model of these titles is based entirely on advertising revenue. In addition, the disaffection of public transport, the generalization of teleworking in companies have further reinforced the unfavorable context. According to data from the ACPM (Alliance for Press and Media Figures), the free news press saw a drop in circulation of 54.3% in 2020, compared to the year 2019. The only survivor is now the newspaper 20 Minutes (created in 2002). Since June 2021, its paper edition has been distributed three days a week. After a 38% drop in turnover in 2020, it is banking on digital to bounce back.
As for La PQR (regional daily press), it is stepping up initiatives to boost digital subscriptions, after having long been spared the crisis in press distribution thanks to subscriptions. According to the ACPM Observatory, the share of digital versions on the Internet (individual and by third parties) represents 57.3% of the circulation of the national daily press, but only reaches 10% for the regional dailies. To retain digital subscribers, who are more volatile than paper subscribers, regional dailies are expanding their content offer. Thus five publishers (“Le Télégramme”, “La Voix du Nord”, “Sud-Ouest”, “La Nouvelle République du Centre-Ouest”, and “Ebra”, a subsidiary of Crédit Mutuel grouping together several titles) have joined forces in the television within a company, Territoires TV, to better monetize their digital audiences.
Advertising: offensives in “retail media”
This segment of the advertising market consists, for e-merchants, in monetizing their online advertising space and their customer data. It enjoys strong growth. In recent months, Havas and Publicis have accelerated their positioning in this area. Thus Havas launched “Ad to Basket”, an entity dedicated to “retail media”. As for Publicis, it took over CitrusAd, an Australian adtech focused on “retail media” and mainly established in the United States, for more than 100 million dollars. This operation allows Publicis to refine its knowledge of commercial sites, which gives credibility to its expertise with its customers.
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Criteo, the French group focused on online advertising launched in 2005, has also embarked on the consolidation of the segment by taking over an English firm for 380 million dollars.