Seven years after his first, unsuccessful attempt, Deezer plans to float on the Paris Stock Exchange this summer. This time, the platform is widely supported.
Because we are all entitled to a second chance, Deezer should seize his own and enter the Paris Stock Exchange to be listed on Euronext. The event is scheduled for the end of July. And unlike 2015, Deezer isn’t going it alone. The French company, a member of the French Tech Next 40 index, wants to take advantage of this to grow and definitively assert itself as a juggernaut in music streaming.
Heavy to support Deezer in its stock market adventure
So in what form will Deezer go public? The second music streaming platform will be accompanied by a SPAC, that is to say an acquisition company created to raise capital, named I2PO, owned by Matthieu Pigasse, the Pinault family and Iris Knobloch, known for being a former WarnerMedia executive.
More specifically, the SPAC I2PO takes the form of an investment vehicle that aims to buy companies that operate in the entertainment sectors (which includes streaming in all its forms, but also e-sports and e-learning) and leisure, whether in Europe, the United Kingdom or Israel. This SPAC has also been listed on the Paris Stock Exchange since last July.
” I2PO and Deezer have entered into a definitive agreement to combine to list the global music streaming platform “Wrote the two entities jointly Monday morning in a press release, formalizing the operation which will value Deezer at 1.05 billion euros.
Deezer, a turnover in full swing
There are still a few small steps to take. Initially, Deezer and I2PO, which are still two separate companies, will come together, probably by the beginning of July, to form a single merged entity, Deezer. It is only afterwards, at the end of July, that the company will integrate the Euronext index.
Deezer is therefore preparing to begin a new stage in its existence, which began in 2007 and which today has a total of around 10 million subscribers worldwide, for an estimated turnover of 400 million euros in 2021. , up 5.5% year-on-year, a positive sign.
The failure of 2015 could soon be erased. At the time, Deezer had gone it alone and had probably imagined a valuation that was a bit excessive for the time, slightly over one billion euros. The French unicorn could perhaps soon tickle a little more its historical competitor, the Swedish Spotify and its 180 million paying subscribers.
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See the offer
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- Many subscription offers according to everyone’s needs
- Lifesaving content personalization
- An effective interface and ergonomics
Despite a few minor flaws (including sound quality that is about to be improved to better meet new market standards), Spotify remains a reference in the field of music streaming, and users are not mistaken: with more than 200 million regular users worldwide, it is quite simply the most popular service today. Thanks to a total customization of its service, many possible options for subscribing (or the possibility of enjoying it for free), a simple and effective interface, Spotify is undoubtedly here to last and impose itself for many more years as a leader.
Despite a few minor flaws (including sound quality that is about to be improved to better meet new market standards), Spotify remains a reference in the field of music streaming, and users are not mistaken: with more than 200 million regular users worldwide, it is quite simply the most popular service today. Thanks to a total customization of its service, many possible options for subscribing (or the possibility of enjoying it for free), a simple and effective interface, Spotify is undoubtedly here to last and impose itself for many more years as a leader.
Source : The echoes
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