Institutional fever. Everyone wants to bite into a piece of the brand new and juicy cake of the Spot Bitcoin ETF. Even American bankers are currently begging the SEC, in order to be able to offer custody of the BTC involved. A race in which apparently also wishes to register the Kraken platform. In fact, it has just announced the launch of a new brand called Kraken Institutional. His role ? Offer the services and products of its exchange in a version intended for “ institutional investors, asset managers, hedge funds and high net worth individuals. »
Kraken turns to the institutional market
The arrival in force of Spot Bitcoin ETF leaves no one indifferent. Because with their billions of dollars in daily volumesthese financial vehicles are in the process of disrupt the cryptocurrency sector.
A boon that even – or especially – crypto players at war with the SEC of the United States do not want to miss. Indeed, the Kraken platform is in full swing balance of power with the regulatory bodyfrom which she comes reject the procedure carried out against him.
A context of regulatory pressure which does not seem to prevent those responsible for this emblematic exchange from trying to see further. And for the moment, this consists of attract the favor of institutional investors falling into the hole of Bitcoin.
“Institutional adoption of cryptocurrencies is growing rapidly. With the launch of Kraken Institutional, we are poised for growth with this customer segment. »
Tim Ogilvie
the Kraken platform therefore wish attract institutional investors. And in order to achieve this, it has just announced the launch of a whole new brand with a very clear name: Kraken Institutional. The latter placed under the responsibility of Tim Ogilvieformer co-founder of the company Staked acquired by Kraken in 2021.
“Kraken Institutional will be the single point of contact for reliable, scalable and easy-to-integrate solutions for institutions seeking exposure to cryptoassets. This structure brings together Kraken products and services already used by institutions, including spot trading, OTC trading and staking. »
Kraken
Ultimately, the Kraken Institutional subsidiary is nothing other than a set of products and services already present on this platform, brought together in a clearer and identified package. This with the obvious aim of “meeting the needs of institutional clients. »
As part of this announcement, the brand new leader of Kraken Institutional is already announcing other developments to come. Because the institutional fever taking over the cryptocurrency sector is only just beginning. Even the Ripple company aims to obtain its ETF and conquer Wall Street. Except that at present, it is mainly Wall Street is swallowing the crypto sector…