DECRYPTION – More than ten months after the start of the war, the pressure has not subsided for the groups that have remained in the country.
Nearly a year after the Russian invasion of Ukraine, the pressure around Western groups still present in Russia is not abating. Latest: the French vegetable heavyweight Bonduelle, victim last weekend of bad word-of-mouth, after two false photos of its products circulated on social networks. There were food parcels with his effigy accompanied by wishes of victory to the soldiers of the Russian army.
These images, immediately qualified as “false” by the group, and the call for a boycott of Bonduelle products that followed illustrate the extent to which maintaining a presence in Russia remains a headache for companies that have made this choice. “The subject remains extremely sensitive because, whatever we do, it will always be held against us on one side or the other”confesses the spokesperson for a French food multinational with a long-standing presence in Russia.
Read alsoSurvey of these French companies that have chosen to stay in Russia
If many companies in France (Renault, Société Générale…
This article is for subscribers only. You have 72% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
Already subscribed? Login