The year 2023 will undoubtedly go down in history for BoursoBank. This subsidiary of Societe Generale, which was still called Boursorama a few weeks ago, is flying from record to record and showing impressive growth. It has just announced that it has reached the milestone of 6 million customers in January 2024, confirming its status as leader in the online banking sector in France. This success is the result of an ambitious strategy aimed at simplifying access to banking services while meeting the needs of an increasingly young and connected clientele. Beyond the brand’s message, it is the results that validate this strategy.
Between sustained dynamics and rejuvenation
BoursoBank was already boasting its performance in the third quarter of 2023, with 412,000 new registrations for its service. Unprecedented figures for an online bank at the time, but which are already eclipsed by those of the fourth quarter of 2023. The latest figures indeed prove to be particular eloquently, with no less than 570,000 new customers over this period, and 210,000 registrations for November 2023 alone.
This rapid expansion allowed the bank to close the year with 5.9 million customers, the symbolic milestone of 6 million customers having been crossed in January 2024. The year 2023 has Also saw the average age of BoursoBank customers drop significantly, from 41 years in 2019 to 35 years. This trend illustrates the bank’s growing appeal among young adults under 30, since one in five French people in this age group is now a BoursoBank customer, compared to one out of ten the previous year.
A profitable strategy and growing ambitions
The 100% digital card launched by BoursoBank at the end of last year was clearly a great success. It alone represents 15% of new card subscriptions. Among the other products that have contributed to its success, the bank also mentions its Livret Bourso+, the subscription against Boursoprime reductions, the savings simulator and The Corner browser, among others . In total, fourteen new services were launched last year, out of 45 in total. Building on its results in 2023 and the management of 73 billion euros in assets, BoursoBank obviously does not intend to stop there.
Setting itself the ambitious objective of reaching 8 million customers and 300 million euros in net income by 2026, the online bank intends to continue its momentum, by continuing to offer adapted services. ©s to the needs and expectations of its customers. A goal that seems far from unrealizable. Indeed, since its creation in 1998, BoursoBank has already evolved from the provision of stock market information to a wide range of online banking services, thus demonstrating throughout its existence its ability to adapt to grow and attract new users.