Boursorama announces today “ develop your commercial identity », to better embody its ambitions for 2026.
And to best symbolize its new objectives, including that of becoming one of the major players in banking in France by 2026, the French bank has decided to carry out a complete overhaul of its commercial identity, in place for almost 10 years, with a new logo, but also a brand new name. Enough to reach 8 million customers in 2026?
Boursorama is dead…. Long live BoursoBank!
With this in mind, Boursorama is proud to announce its new name, which is similar to “ a nickname to be closer to customers “. Also, forget Boursorama, and make way for a whole new entity: BoursoBank.
According to Boursorama BoursoBank, this new name will notably allow the company (whose capital is held by Société Générale) to address an increasingly broad target and speak to as many people as possible.
This new name also remains faithful to the original brand, the bank also indicating: “ All our clients and stakeholders already call us that, Bourso. »
At the same time, BoursoBank is accompanied by a new logo, also more refined, but which takes up the famous arrow, also modernized. This new identity will be deployed from October 2 on all of the group’s interfaces, products and communication media.
If the group has more than 5 million customers in 2023, the company hopes to be able to welcome 3 million additional customers by 2026, relying on various strengths, namely the fact that it is the cheapest bank for 15 years (according to Boursorama), but also on its digital customer experience.
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Source : BFMTV
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