You can save a lot of money with no-name products or own brands from supermarkets; the content is often identical to that of the significantly more expensive brands. A practical web app finds out who the actual manufacturer behind the no-name item is.
Brand quality at discount prices – that is what numerous no-name discount items promise. products from Good & cheap, Milbona or Yes! go over the counter in German discounters every day, replacing the much more expensive branded products in many households.
But which manufacturer is behind the products is seldom known and customers often ask themselves whether the more expensive branded products are really better? A huge database lists countless discount store products and reveals the actual manufacturer behind them – and this is often a big surprise.
The web app of the platform “Wer zu Wem” lists countless products from German discounters and supermarkets. In order to find the relevant product more quickly, the database is divided into categories such as dairy products, meat products and / or frozen food. Unfortunately the online portal does not offer a search function. In order to find the desired product quickly anyway, it helps to search through the content of the page. In most browsers this works using the key combination Ctrl + F.
The website always lists the name of the no-name product in the left column. You will find the manufacturer on the right. If you click on this, the web app not only reveals the name of the manufacturer, but also the number of employees, sales, contact and address data, year of foundation and many other details.
No-name products often cause a surprise
The manufacturers always provide surprises – this can be explained using the example of “grain yoghurt”, which can be found in the Aldi Süd range. Anyone who buys this no-name product opts for Ehrmann yoghurt, but pays a significantly lower price than the yoghurt with the Ehrmann logo.
Although it cannot be said in general that there is a well-known manufacturer behind every no-name product and the discounter items are not always cheaper than the well-known brands, it is often worthwhile to take a closer look with the no-name search.