Amazon Prime Video has communicated very little about season 2 of Rings of Power. While its broadcast is still expected for 2024, no trailer has been shown. Nor any poster or image.
Do you know the common point between the identity of the “Stranger” in The Rings of Power and the promotional campaign for season 2 of the series? They are both very well hidden. We have no certainty that this mysterious magician is indeed Gandalf, as we do not know when Amazon Prime Video will reveal his plans.
In 2024, it is clear that the streaming video giant is being surprisingly discreet about the continuation of its flagship series, which must be “its” Game Of Thrones. It’s almost five hundred days since the eighth and final episode of the first season was broadcast. It was October 14, 2022. Since then, communication has been discreet.
Amazon remains silent on season 2 of Rings of Power
A sure sign: there has been no teaser for season 2 of Rings of Power during the Super Bowl, when it is a moment always favored by the cinema and small screen industry to attract the public’s attention to the productions to come during the year. Deadpool & Wolverine took this opportunity, with a first trailer.
Not The Rings of Power. Two years ago, Amazon took advantage of this exhibition window, in order to prepare for the broadcast which would take place in the fall of 2022. For 2024, nothing, even though the next chapter of the series should arrive in the next months. Not even a poster or an image to wake up the fans.
Obviously, it would be excessive to say that Amazon is placing a complete blockade on its communication. The platform tweeted on May 8, 2023 that Welsh actress Morfydd Clark, who plays young Galadriel, will wear one of the previously forged elven rings and that more rings will be forged in the second season.
We can also note the successive announcements made on December 1 and 7, 2022 and March 20, 2023 on the expansion of the casting. And on December 14, the studio confirmed the return of Swedish filmmaker Charlotte Brändström, and two other directors also hired. Charlotte Brändström had filmed episodes 6 and 7 of season one.
But the last tweet from the official account of The Lord of the Rings on Prime dates from July 13 and no more activity has been observed since August 13, the date of the last retweet. A situation which raises questions for a company which nevertheless acquired the rights to adapt a fragment of JRR Tolkien’s story at a high price in 2017 – five seasons are expected in total.
A “darker”, more “gritty”, “dirtier” series
The calm before the storm ? If the official channels of the series are silent for the moment, things are buzzing elsewhere. In Swedish media, Charlotte Brändström gave some news on February 12. In particular, the filmmaker — who was tasked with shooting half of season two — spoke of a shift in tone.
“ It will be darker, more polished, and more character-driven. […] We tried to make it more squeaky, or a little dirtier, I guess. Not in terms of image, but to make it as authentic as possible. We also have some very surprising twists and turns planned “, she said.
Her comments suggest efforts on the production side to avoid a “cosplay” syndrome, when the costumes and sets are all flashy and shiny, never earthy and dirty. This is a criticism that we regularly see emerge in fantasy and season one of Rings of Power was entitled to it too.
Morfydd Clark also spoke very superficially about season two of Rings of Power on the occasion of the BAFTA ceremony. According to the actress, there will be a lot of antagonists in the new season, including new adversaries. We don’t know which ones, particularly if they will be characters invented by Tolkien.
No broadcast date has yet been confirmed for 2024. The general consensus is that the first episode should nevertheless arrive by the end of 2024. According to Deadline, filming has been completed since June 2023. From now on, post-production (editing, color grading, music, special effects, etc.) is underway.
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