(AOF) – The Buy-Louer.fr group, a specialist in digital marketing and data solutions in real estate and housing, achieved a turnover of nearly 2.3 million in 2023. euros, down 38% compared to 2022. This drop is linked to the real estate crisis which affects all players in the sector and penalizes real estate transactions.
The digital activity, the group’s core business, is being hit hard by the slowdown in real estate sales (increase in borrowing rates, tightening of conditions for granting real estate loans, increases in construction costs. ..). Its figure for the half-year stands at 1.66 million compared to 2.74 million last year.
The Group’s press activity, which concerns all Acheter-Louer.fr publications (the Group’s thematic magazines and white-label magazines for real estate agency networks), amounts to 259,000 euros compared to 332,000.
In this difficult environment, the drop in activity will mechanically weigh on the 2023 results. The Group has already taken cost-saving measures and continues to actively work on optimizing its costs in order to get through this sectoral crisis which is expected to continue until September 2024.
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