PARIS, Dec.20, 2021 / PRNewswire / –
The Achat-Louer.fr group, a specialist in digital and data marketing solutions in real estate and housing, announces the signing of a capital and commercial partnership agreement with the company Encheres Immo, specializing in the purchase and digital sales in the form of real estate auctions. This partnership is reflected at the capital level by the acquisition of a stake by its investment subsidiary ALFR Opportunity Invest of 10% of the capital of Auctiones Immo and at the commercial level by the conclusion of a business provider contract.
Launched in 2020, Encheres Immo is an interactive sales platform in the form of auctions allowing real estate agencies to optimize the price of a property located in a tight zone or to sell properties that cannot find a taker because of too high a price. raised. Enchères Immo is remunerated by professionals with a hybrid model made up of subscriptions and success commissions. In the space of a year, the company has already totaled nearly 100 auctions and made more than 50 sales through its platform. This new and growing sales method allows agents to broaden their offer and collect new exclusive mandates. On the sellers’ side, Auctions Immo allows them to maximize the price of their property when demand is high or to confront the reality of the market if the asking price is too high.
This capital entry is accompanied by commercial synergies enabling the Buy-Louer.fr group to present and offer its client agencies this new Immo Auction service. Likewise, Enchères Immo will take advantage of the visibility offered by the Group’s sites to promote its offer. In return, the Group will be remunerated for these services in cash or in shares of Enchères Immo, allowing it to increase its stake in the start-up’s capital to 25%.
This new Group shareholding, via its investment subsidiary
ALFR Opportunity Invest reinforces its strategy of strengthening its digital and data offering and complements its services offered to real estate professionals. The Achat-Louer.fr group is thus pursuing its strategy of targeted equity investments in Digital, Data and PropTech in order to become the leader in digital and data in Real Estate and Housing.
About Buy-Rent.fr (FR0010493510-ALALO)
Achat-Louer.fr offers real estate and housing topics to individuals advice, news, real estate advertisements, housing offers and real estate and housing professionals a full range of marketing solutions.
-
Themes of real estate ads and real estate network magazines
-
Real estate classifieds portal
-
Real estate mobile applications (Achat-louer.fr – ESTIMATION IMMO)
-
Podcast real estate – habitat – Blog immo-habitat – Newsletters immo-habitat
-
Digital e-marketing tools and solutions, responsive site, mobile applications
-
Generation of intentional real estate and habitat leads
-
BtoC and BtoB e-mailing and SMS campaigns
-
Magazine, Site, Newsletters and Podcast EXPRESSION – information for real estate professionals
-
Database monetization: Real Estate – Change – Transition – Habitat
-
Real estate price prediction artificial intelligence tools
Contacts
Buy-Louer.fr: 01 60 92 96 00 [email protected]
Investor information:
https://www.acheter-louer.fr/qui-sommes-nous/infos-invest
About Auction Immo
Launched in 2020, Encheres Immo is a platform for marketing real estate for interactive sale and collecting offers in the form of auctions. The company was founded by Paul Barthelemy (ECE Paris, ESCP MIF) and Louis du Clary (ECE Paris, ESSEC MIF), they have known each other for more than ten years and their objective is to bring more transparency and balance in order to that each transaction is done at the right price.
Encheres Immo is mainly aimed at real estate professionals who can offer this solution to their sellers and buyers.
This system makes it possible to communicate on the basis of an attractive starting price in order to attract as many people as possible.
Following the visits and validation of the files by the professional, the participants formulate their offers transparently on Encheres Immo. They can see other participants’ offers and reposition themselves if they wish.
More information on
https://encheres-immo.com/
Real Estate Auction Contacts:
Discover the Immo Auctions offer:
Logo- https://mma.prnewswire.com/media/777840/Acheter_louer_fr_Logo.jpg