So you can really find everything in supermarkets! And even more so in the United States. If you go to the Costco chain supermarket website, you can add a product like no other to your basket: gold in bars, just that. Even more surprising, this product is selling like hotcakes, causing a veritable gold rush among consumers, informs the Huffington Post Friday September 29, 2023. However, it costs a little more than the current price of gold. You will then have to pay the equivalent of 1,900 euros for a 24-carat gold bar, while the current price of gold is approximately around $1,870. But then, who buys gold bars like you would buy chocolate bars? What type of customer is the Costco supermarket targeting?
The favorite product of survivalists
The answer is actually quite simple. With its gold bar, the Costco supermarket has a new type of customer in mind: the survivalist. Indeed, gold is a real investment “refuge” in the face of inflation because its price continues to increase. It is also very popular with survivalists, those people who firmly believe in the relatively near end of the world. And it works ! Limited to two bars per person, the bars are already out of stock, and this as soon as they are put back online on the supermarket website. At the same time, the store also sells numerous survival kits. In addition, shopping at Costco gives a little feeling of exclusivity since only members can do their shopping there, paying 60 dollars per year against a subscription, 36 euros for French stores – the brand has two in our territory, at Villebon-sur-Yvette and Pontault-Combault, but unfortunately it is not possible to buy the precious yellow metal there. This gold bar is such a victim of its success that the site Reddit even offers tips and advice on where to find it. An original purchase to say the least, which is nevertheless all the rage in the United States. A new idea to add to your Christmas gift list to follow this new 2023 version of the gold rush?