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A page turns. Canon will stop developing high-end SLRs and / or for professionals. However, the company does not rule out continuing the development of entry-level SLRs.
Canon EOS-1D X Mark III
Introductory price € 7,299
Rakuten5,557.00
Digit-photo.com7,290.00
Fnac.com marketplace7,413.99
How the price table works
Canon EOS R3
Fnac.com5,999.00
Miss Digital5,999.00
- Digit-photo.com
5,999.00
How the price table works
At the very end of 2021, Canon CEO Fujio Mitarai announced to the Japanese daily Yomiuri Shimbun that his firm would gradually abandon premium reflex models to focus on hybrids. A sentence ultimately quite sibylline. Contacted by us, Canon explained to us the substance of Mr. Mitarai’s thoughts.
Fujio Mitarai, CEO of Canon. © Getty images – Christopher Polk
The end of (new) 24×36 reflexes
So Canon isn’t going to completely forget about SLRs, at least not immediately. However, the company will stop – it is probably already the case – to develop models with 24×36 sensors. So there will never be an EOS 5D Mark V or EOS 6D Mark III. The latest high-end SLR from the firm will be the EOS-1D X Mark III. The Japanese company will focus on 24×36 hybrids which already represent the bulk of R&D. The next premium sports device will therefore be a hybrid, probably the EOS R1.
Canon explains that production will also continue according to demand, although full-frame hybrids, such as the EOS R5 or the EOS R6, dominate sales of 24×36 devices from the manufacturer.
On the other hand, the company does not intend to stop the development of APS-C sensor reflex cameras from three or four-digit series, such as the EOS 2000D and the 850D, which is to date the last reflex launched by the Brand. Indeed, the latter still constitute a large share of Canon’s market, especially in France. It is not impossible to find an entry-level SLR made in Canon in the years to come.