What do NFTs and the beverage and spirits market have in common? Very little so far. Candy Drinks will change that. The Elbe team is now complete after a development phase that lasted several months just before the start of sales of Canya Vodka in the NFT edition.
When lifestyle and blockchain come together
This venture into the world of NFTs is already the second statement that the company is making in the conservative beverage industry. Canya Drinks had already laid the foundation with the development of the soft drink Canya, consisting of calamansi and pear.
The Hamburgers want to build a bridge between the analog and the digital world via the connection between spirits and NFTs. In contrast to many NFTs, where you sometimes sorely miss the connection to the real world, the fun at Canya doesn’t stop when you swoon.
Instead, a QR code pops up with every vodka bottle. Anyone who scans it reveals their own NFT, which is stored on the Ethereum blockchain. As a result, everyone can be sure that their NFT is unique, secure and exclusive, thanks to blockchain technology.
NFTs with prominent backing
Visually, the Canya NFTs do not have to hide from the Bored Apes, Cryptopunks and Co. The digital artworks show 15 different 3D animated bottles with different designs. They are also provided with various degrees of rarity, as is customary in the industry, designed by the Hamburg design agency Higgins Design.
In fact, with this push, the start-up manages to bring what is probably the first lifestyle NFT to the market in Germany, which generates further added value beyond the collection value and the connection to the real world. Because owners of a Canya NFT get exclusive access to the Canya Club. This is a comprehensive lifestyle network that combines nightlife and digital experiences.
Club members can expect the following benefits:
- Free entry and discounts in a network of clubs, restaurants and bars,
- automatic participation in sweepstakes,
- NFT Only Parties: Exclusive Canya Events,
- Access to future Canya NFT pre-sales,
- Participation in decision-making processes of Canya and
- Exclusive information about product updates, new designs and developments.
Incidentally, access to the Canya Club is limited to 20,000 seats. Being quick is worth it!
Sales start is March 31, 2022. The best thing to do is to register in advance Discord server and familiarize yourself with the community. Of course Canya is up too Instagram and Twitter at the beginning. You can find an overview of all upcoming events, updates and innovations on the road map.
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