On the occasion of the broadcast of a new, unpublished issue of Capital magazine presented by Julien Courbet on Sunday March 3, 2024, from 9:05 p.m. on M6, Télé Star reveals the theme of the program scheduled for this week.
Emblematic M6 magazine Since the channel’s beginnings in the French audiovisual landscape, Capital has been presented by many television stars over the years. Journalists like Emmanuel ChainGuy Lagache, or even Thomas Sotto, embodied this program broadcast on Sundays in prime time on M6. From now on, It is Julien Courbet who is in charge of this magazine since he joined the channel in 2018. The one who also officiates on the RTL antenna will present a new new issue of Capital on Sunday March 3, 2024, from 9:05 p.m. on M6.
This week, the show’s teams were interested in the king products on the supermarket shelves. “If we say spread, what brand comes to mind? Some clues: 3,000 products sold per second, 67% market share! Obviously, Nutella is established and continues to crush the competition even after 60 years of existence. However, this brand of the Italian group Ferrero (Kinder, Rocher, Mon Chéri…) would be wrong to rest on its laurels. In his wake, no less than fifty rivals set out to attack the leader, each using their own hazelnut-chocolate paste formula. From the most artisanal version to the healthiest, including the star breakfast brands (Bonne Maman, Poulain…) or the cheaper copies from distributors, what recipes have they concocted to spread on your toast? How far is the battle to win key ingredients, especially hazelnuts? From three to eighty-five euros per kilogram, why such price differences? And are they always justified? Investigation into the secret of the French’s favorite treat“, indicated M6 in a press release.
Capital: spread, Camembert and bottled water on the program this week
“In the cheese section, this is the brand worth three billion: the colossal turnover achieved by President last year. Its best-seller, Camembert, is a supermarket star in the same way as Coke or Nutella. And its price is scrutinized by consumers. Behind this national emblem hides Lactalis, the world number one in dairy products. Exclusively, this French giant has agreed to reveal behind the scenes of the Domfront factory in Normandy from which half a million Camemberts come out every day because demand is increasing. Sales jumped 18% last year! Main advantage in times of inflation: its price. The manufacturer ensures that it remains less than two euros. How does the leader manage to be less expensive than its national brand competitors? More surprisingly, this cheese classic has become trendy: videos of baked Camembert are flooding social networks. A craze that owes nothing to chance but a lot to the brand’s cutting-edge marketing techniques. Today, the President even sets out to conquer the world with 20% of the camemberts intended for export. The brand is distributed in one hundred and fifty countries but when crossing our borders, the cheeses must adapt to local cultures. In the United States, we will discover the Made in USA President, which will have something to surprise more than one Frenchman“, added the channel.
“With more than one in three bottles sold in large and medium-sized supermarkets, Cristaline is the most consumed brand of still water in France, far ahead of Evian, Contrex and Volvic.. An incredible journey for a brand that appeared thirty-two years ago. Its low prices have a lot to do with it, with a pack of six one and a half liter bottles sold for around one euro forty. How to explain such success? From sources to the shelves of our supermarkets, including bottling, everything is good for saving every penny and maintaining attractive prices. For example, do you know where the Cristaline spring is located? Answer: almost everywhere in France. This is one of the secrets of its low prices. Nothing like it to save on transport costs. Faced with this bottled water giant, small regional players are trying to emerge and find a place for themselves on the shelves. What are their methods? While bottled water finds itself at the heart of the news after revelations about certain abusive treatments aimed at improving its quality, Cristaline exceptionally opened her doors to us to lift a corner of the veil on her methods“, finally concluded M6.