CES 2024: Samsung wants to eliminate reflections from your TVs and is putting the resources into it


Corentin Béchade

January 8, 2024 at 7:49 a.m.

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Samsung_antifelet_0811 © © Samsung

The difference between a “classic” TV and one with Samsung’s new anti-reflective treatment © Samsung

While CES 2024 does not officially begin until January 9, Samsung has already started to unveil its new products including new TVs that want to eliminate reflections.

This has probably already happened to you. As you watch TV or play a video game in the middle of the afternoon, the only thing you can see in the deep blacks of your movie is the reflection of your own head squinting to manage to see something there despite the sun beating down on your screen. Samsung wants to get rid of these hassles with its new TVs.

The “brightest” Samsung TV

The Korean giant has announced a series of new TVs, ranging from 42 to 83 inches, supposed to eliminate the painful reflections that can exist when your screen ist next to a window. The S95D, star of the Samsung stand with its 77-inch diagonal, is also “Samsung’s brightest OLED display yet» and can offer a refresh rate of up to 144 Hz, making this TV a solid ally for die-hard gamers.

Anti-reflective treatments are not exactly new in the world of monitors and TVs, but Samsung seems to be moving up a gear this time with a “new surface treatment» which, according to the first feedback from The Verge, seems to work miracles. From certain angles it is possible to see some reflections, but the work done by Samsung seems, in most cases, impressive. The very high brightness undoubtedly also helps to provide a screen free of any stray light.

Availability and prices to come

In addition to the anti-reflective treatment, Samsung’s new Oled TVs obviously combine everything that is best in the industry today. A color calibration validated by Pantone (and supposedly “powered by AI), a thickness of just 11 mm to be discreet, the One Connect Box, which concentrates all the electronics necessary for the proper functioning of the screen, and the presence of the very latest version of Tizen, the in-house OS from Samsung.

No marketing date or price has yet been announced, we only know that the availability of the TVs “will vary by market», but, if we rely on the prices of the S95C (the model which preceded this one), we will undoubtedly have to count on prices ranging from €2500 to €5000. Enough to make a hole in the bank account and put the importance of buying a new TV into perspective.

Source: Samsung



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