It was an open secret, but today Microsoft officially announces it: ChatGPT will be integrated into Bing. The engine of the Redmond firm will be transformed in the coming weeks to deliver a unique experience of Internet research.
An improved version of ChatGPT
Microsoft sees its new tool as a “AI-powered co-pilot”, which accompanies the user in his daily tasks. More relevant and complete answers can be generated by synthesizing the information present on the net. For the occasion, ChatGPT will be implemented with version 3.5 of the OpenAI GPT model. Microsoft promises that the latter provides answers that are both more precise and faster. Notably, the artificial intelligence will be able to process recent information – the current version of ChatGPT is still based on data stored until 2021.
To provide more secure and personalized results, Microsoft has developed its own model, named Prometheus and based on OpenAI technologies. From an SEO point of view, the Redmond firm has applied new criteria to rank sites on its search pages via artificial intelligence. Even if we do not yet know the results of this new algorithm, Microsoft evokes for its part the “biggest leap forward in relevance in 20 years”.
More generally, the user experience of the search engine will be disrupted. Smart and classic results will be unified to provide a coherent and easy-to-learn whole. Only more specific tasks will need to be performed from a Chat tab. In particular, it will be possible to ask Bing for personalized cooking recipes, plan a specific route or even help you choose a new television.
Like ChatGPT, the search engine will also generate creative text and content. The results will be displayed with links to the sources used by the AI for the query.
At the same time, Microsoft is updating its Edge web browser, which will benefit from new smart features based on AI. The software will be able to generate personalized textual content, suitable for professionals, but also to understand the web pages on which the user goes. The browser “will adjust accordingly”.
The final version of Bing powered by artificial intelligence will be launched in the coming weeks. The most curious can test a taste of the new features by visiting Bing.com/new, where a waiting list is open.