On average, each of us eats 150 kilograms of vegetables a year (Statista, period: 2019/2020). Overall, that’s more than eight million tons per year. Most of the goods apparently went over the counter at the discounters. According to Statista, around 49.3 percent of all sales of fruit and vegetables in 2019 went to Aldi, Lidl & Co.
And: The Germans obviously prefer their vegetables fresh and unprocessed. Because in 2020 there were “only” around in Germany 500,000 tons of frozen vegetables sold. That is, measured against the total amount, this only makes up a proportion of scarce six percent.
Frozen vegetables are actually much better than their reputation. Because the widespread view that fresh vegetables are always better than frozen goods is not correct, at least in terms of vitamin and nutrient content. In fact, the vitamin content of frozen vegetables, for example, is usually higher than fresh produce that you get in the vegetable department or at the weekly market. And it’s usually cheaper too.