Child Protection Switzerland is launching a soft toy against violence in upbringing

Hitting, scolding, pulling the hair: According to a study by the University of Freiburg, physical violence is part of everyday life for every twentieth child, and psychological violence for every fourth Swiss child. In order to draw attention to the topic of “violence in upbringing”, Child Protection Switzerland has now designed the Emmo plush toy.

With this, Child Protection Switzerland wants to give a voice to the little ones, who often cannot express their feelings in words. With the plush monster, children signal when they are not doing well. In the initial state, Emmo laughs down both cheeks. If the parents don’t stop ranting or if they feel threatened in some other way, the child can turn their monster inside out: it’s gray, the face sad and his heart broken.

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