Private equity firm HighPost, founded by David Moross and Amazon billionaire Jeff Bezos’ brother Mark Bezos, has acquired Thor star Chris Hemsworth’s health and fitness app Centr for $267 million dollars (i.e. the equivalent of approximately 242 million euros).
The 38-year-old Australian actor seems to have made an excellent deal, since Bloomberg, which reports the information this Friday, estimates that Centr was worth 200 million dollars (181 million euros approximately).
What boosts the capital of the star who, according to Man of Many, was already last year at the head of a fortune estimated at around 130 million dollars (118 million euros).
The actor, who lives in a sumptuous mansion worth 30 million dollars in Byron Bay with his family reports the Daily Mail, would be very courted by the brands, and would have also signed seven-figure contracts with TAG Heuer and Hugo Boss.
In a statement shared with Daily Mail Australia in January, Chris said he wanted to help others live “healthier” lives through Centr. “It’s the team that helps me live the way I want to live and be the best I can be,” he said.
The platform allows the user to adapt their training plan and entrust the responsibility to one of their personal trainers. Users pay a monthly fee and can choose different training modes suitable according to the desired intensity, the time available or the equipment they have. During the pandemic lockdowns, the platform exploded in user numbers.
“With Centr, I can share that with people all over the world. And now we share that for a lifetime. It’s about living healthier and happier in the long term”, continued to boast of the man who is known for his advantageous physique and whose impressive musculature is particularly highlighted in the hit franchise Marvel Thor and Extraction of Netflix.