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Repair used devices in order to then sell them again. The Revendo idea is well received by Migros.
Migros has announced that it will take a stake in Revendo. The start-up buys used electrical devices such as smartphones or laptops from private individuals and companies, repairs them, upgrades them and then sells them again. The magic word is circular economy.
Legend:
There is also a Revendo branch in Basel.
KEYSTONE/Christian Beutler
The fact that the retail giant Migros is participating in this circular economy shows that the idea is also gaining ground among consumers.
Migros spokeswoman: Revendo has the same goals
Revendo has been on the market for ten years. The motto: Fight electronic waste, waste fewer resources. Revendo employs 140 people and has ten local shops in the larger Swiss cities. There is also an online shop.
Migros spokeswoman Carmen Hefti explains why Migros is now involved in Revendo: “Revendo has the same goals as Migros, namely to further strengthen the circular economy and also to take care of resources. So we fit together really well.”
We go well together.
The retail giant is not the first to engage in the circular economy. Migros also has a stake in Yuno. Yuno rents consumer electronics as an alternative to buying.
Circular economy increasingly popular
Anja Reimer from the GFK market research institute also agrees that the idea of a circular economy is being heard by more and more people. The market for used electrical appliances is growing mainly thanks to young people: “The next generation is much more open to such things.” There is a completely different way of dealing with it than with older generations, says Reimer.
We have been observing this sustainable purchasing behavior for years.
The fact that more and more people are participating in the circular economy also has something to do with climate change, Reimer continues: “We have been observing this sustainable purchasing behavior for years. The environment or the climate crisis are still the biggest concern that the Swiss have, even in difficult times.”
And consumers are more and more willing to do something themselves. “They expect a lot from companies. But they are also willing to adapt their own behavior,” explains Reimer.
Gentle on the wallet
But not only the growing ecological awareness is driving the trend towards the circular economy. Inflation is also playing a part. Particularly among young people, high inflation sometimes leads to financial bottlenecks. Switching to used consumer electronics can be easy on the wallet.
In view of the potential of the circular economy, it is hardly surprising that big players like Migros also want to claim a piece of this pie for themselves.