Is it perhaps because Kitzbühel offers the players too little entry fee?
We call it ‘Marketing Support’ because when the players are here, we can also use them to promote the tournament. It depends on the player’s character, ranking and management if he comes just for the money. But I want to make it clear that after Bautista Agut’s cancellation, we contacted other players again and made them offers again. These included Alexander Zverev, Lorenzo Musetti, Matteo Berrettini, Andrei Rublev and Stan Wawrinka. We would definitely have used this option, but unfortunately the Generali Open didn’t really fit into the calendar for any of them.
Clear message – Generali Open: “It was important for us to hold prices”
