The Clubic company has completed its application file with a view to obtaining a local DTT frequency in the Auvergne-Rhône-Alpes region. For better proximity to Tech and its fans, thanks to television.
More than 24 years after its creation and 6 years to the day after regaining its independence from the company M6, Clubic has made a new historic decision: to expand into the audiovisual world. In the greatest secrecy, due to fierce competition, the company’s managers have put together, in recent months, an entire application file which they will submit, in the coming weeks, to the office of Arcom, the Regulatory Authority. audiovisual and digital communication. The goal ? Get a valuable local TNT TV frequency. As a logical continuation…
Clubic wants to establish its tech authority even in the small world of television
“ The move to TV, to audiovisual media, is a natural way for us to diversify our content, our editorial formats, and our advertising revenue, but also to strengthen the notoriety and image of our brand which, let us remember , has been present on the Web for almost a quarter of a century », explains Nicolas Guyot. Clubic is targeting a frequency for 2025, in the Auvergne-Rhône-Alpes region.
In these few words, the editor-in-chief of Clubic, a fine connoisseur of the small screen and its modest subtleties, has said almost everything. The media has a solid aura in the world of new technologies, with a loyal reader base and a very positive image among the biggest names in the sector.
But while Clubic is in the process of establishing its authority on the Internet and opening its presence on various social networks, including recently WhatsApp with the launch of its own messaging channel, what will the platform be able to bring? more on television?
An ambition for content and growth, for a media that has confidence in its readers, future viewers
“ Clubic aims to get as close as possible to local news and to maintain the loyalty and mutual trust established with its historic audience. », explains Nicolas Guyot, who took the trouble to postpone his lunch break by a few minutes, to grant us these saving words.
You will understand that before officially submitting our file to ARCOM, we will not be able to reveal precise details on what potentially awaits you on the air. But be sure that there will be debates, tests, information and even games, and often live! All this is not done without ambition, as our editor-in-chief adds: “ Local TNT is also an XXL playground before thinking bigger in several years “. The beginnings, perhaps, of a national antenna in a few years, if success is achieved.
We won’t tell you if all this is just an old dream or a delusion, but you will no doubt have understood (or if not, “oops”), all this is just a modest April Fool’s joke. 🐟. Enjoy your day, and good browsing on Clubic!
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