Coastal Grandmother Aesthetic
This trend celebrates Diane Keaton as a style icon
Style icon Diane Keaton is still revered today for her individual style.
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Better to be comfortably dressed: Coastal Grandmother Aesthetic celebrates Diane Keaton as a styling role model. What is the TikTok trend?
Airy pants, warm pullovers made of high-quality wool, neutral colors: These are the core elements of the fashion trend Coastal Grandmother Aesthetic, which is again very popular on the online social platforms TikTok, Pinterest and Instagram this summer. The face of the trend is an actress Diane Keaton. But why is the 77-year-old suddenly becoming a celebrated style icon and fashion role model for a much younger generation?
TikTok is driving the “Coastal Grandmother” trend
The term “Coastal Grandmother” (in German: coastal grandmother) became popular as a designation for a certain way of dressing or living a certain lifestyle by the TikTokerin Lex Nicoleta. She refers to herself as “The Coastal Grandmother” on her social media channels.
Speaking to lifestyle magazine Glamor, she explained that anyone, regardless of age or where they live, can be a “Coastal Grandmother.” The epitome of style applies to the influencer Diane Keaton as Erica Barry in the film “What the heart desires” by director Nancy Meyers (73).
Diane Keaton’s Style from “What Your Heart Desires”
These elements make up the character of Diane Keaton in the 2003 comedy:
The film was shot in a beach house in the Hamptons. In the film, Keaton as Erica often wears turtleneck sweaters in neutral colors like white, beige, gray or black. The sweaters not only add a touch of sophisticated elegance to her outfits, but also highlight her mature and style-conscious personality. In combination with the turtleneck sweaters, she usually wears tailored wide trousers. The trousers fit very well and contribute to her well-groomed and elegant appearance.
Other styling inspirations for the “Coastal Grandmother” trend include Meryl Streep (74) in the ABBA film “Mamma Mia!” from 2008 or Jane Fonda (85) in the Netflix series “Grace and Frankie”. Influencer Lex Nicoleta summarizes the characteristics of the style as follows: classic, comfortable and chic.
Who is the “Coastal Grandmother” trend suitable for?
Actress Anne Hathaway (40), for example, is a big fan of the trend. Already last summer posted them on Instagram captioned her outfit with the caption, “I was ready for Coastal Grandmother Chic before TikTok existed. May this moment never end.”
Dressing like a wealthy elderly lady who prefers to spend her summers in her cosily furnished beach house in the Hamptons is the perfect look for those who find Y2K too wacky and outlandish. With Coastal Grandmother Aestethic, a simple elegance returns to summer fashion that is simply irresistible. Just like Diane Keation for Jack Nicholson (86) in “What the heart desires”.