(CercleFinance.com) – Criteo shares posted a fourth consecutive session of gains on Tuesday on the New York Stock Exchange, still driven by reports of a possible takeover of the online advertising specialist.
Around 11:15 a.m. (local time), the stock gained 0.1%, bringing its gains to almost 3% since Thursday.
In a recent research note, DA Davidson & Co. analysts highlighted a stock displaying an attractive valuation given its high-growth and particularly popular market, that of ‘retail media’, i.e. advertisements on the sites of online commerce players.
According to the design office, this characteristic could further strengthen the company’s target status, with an acquisition price likely, according to it, to exceed current price levels by 40%.
‘We believe that Criteo could receive expressions of interest from strategic or financial players (private equity) due to the size and relevance of the company in the fast-growing digital advertising and retail markets. media’ and its strong generation of free cash flow’, explain the DA Davidson teams.
According to his calculations, Criteo could be subject to an offer of between $36 and $46 per share.
Since the publication of this note on November 13, the stock has regained nearly 10% of its value.
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