Animal rights activists are outraged about this: Because what is being done with cows and calves in the dairy industry is not for children’s eyes, wrote the three organizations Animal Rights Switzerland, Animal in Focus and the Vegan Society Switzerland in a statement on Wednesday.
Mother and calf are separated immediately after birth and the calf is usually slaughtered afterwards. This gloomy reality is not material for the first class. That is why it is paradoxical to “bombard” the children with advertising for an industry that must be concealed from them at the same time.
And it is precisely this lobby advertising that later leads to an uncritical and distorted image of the dairy industry. In addition, advertising by a lobby organization such as Swissmilk, the association of Swiss milk producers, has no place in schools, “especially not with the support of the state.
On the day of the break milk on November 4th, Swissmilk distributes a portion of milk to over 325,000 school children and teachers throughout Switzerland – “as a healthy alternative to sweet drinks and snacks”.