The state wants to fight against the advertising of questionable financial products on social networks.
“Become rich before 30”. Deceptive marketing practices in the field of financial services have exploded over the past year on social networks, especially among influencers. These personalities with hundreds of thousands of subscribers on Instagram, Snapchat or TikTok share false tips in their community to encourage them to learn trading. At a time when a classic investment like the Livret A is only remunerated up to 0.50%, influencers promise returns “Raised without risks” with one click. Without mentioning that they have been paid to advertise it, they notably extol the merits of unstable financial products, such as cryptocurrencies like bitcoin or ethereum.
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“Social networks and influencers have become the new entry points for investment scams”, alerted the Paris prosecutor’s office and the Autorité des marchés financiers (AMF) in December. In 2021, investment scams cost half a billion …
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