FTX, Crypto.com, BitBuy and Coinbase will take advantage of this audience crossroads to broadcast their advertisements.
To make its services known to a very wide audience, what better than a sporting event that brings together nearly 100 million Americans in front of their television? The broadcast this Sunday of the Super Bowl, the grand final of the American football championship, did not escape cryptofinance players. According to wall street journal, the cryptocurrency exchanges Crypto.com, Coinhouse, FTX and the Canadian BitBuy are among the advertisers who will be present during the advertising breaks. The influx is such that the American media has renamed Sunday’s final the “Crypto Bowl”.
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Super Bowl ad rates, which are $7 million per 30 seconds (read opposite), are far from frightening these very rich companies. For them, it is above all a question of attracting new customers. “We can no longer just talk over and over again to the same people who are already sold on crypto. We need to attract other profiles”says at CNN the…
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