The planned store is planned in the center of the village of Zermatt on an area of 350 square meters and will include the entire Decathlon product range, it is said. According to the information, Decathlon will both sell and rent sports equipment there.
The branch is the first to be run under the name “Decathlon Mountain” and is managed by Arno Thimpont. The new branch will serve as a pilot business to develop a franchise concept for the mountains, Adrien Lagache, expansion manager at Decathlon Switzerland, is quoted in the message.
More such shops are to follow later: According to the announcement, Decathlon plans to open around 15 shops in holiday resorts. Because the mountains have so far been a “white spot” for Decathlon, says Lagache. (SDA)