do you have to pay for the ad-free subscription and what does that change?


The paid subscription to use Facebook or Instagram without advertising is being rolled out in Europe. Do you necessarily have to go to the checkout? What happens if we refuse to pay? We’ll explain it to you.

Paid Facebook subscription
Credits: 123RF

When opening Facebook Or Instagram This morning, you may have seen a box appear that you had never seen before. This explains to you that if you wish to continue use both social networks for freeyou must accept that Metatheir parent company, collects and uses certain information about you to display targeted advertisements. Otherwise, you must pay a monthly subscription at €13 per month on mobile, or €10 per month on computer (€12.99 and €9.99 to be exact).

Also read – You can’t stop Facebook from training its AI with your personal data

If you pay, your data is not recovered and especially you won’t see ads on either platform. This is a way for Meta to comply with the European Union’s Digital Services Act, while creating a potential new source of revenue. In reality, is it worth paying, and what happens if you choose not to?

Meta deploys its paid offer on Facebook and Instagram in Europe

Let’s be clear: if you already use Facebook or Instagram and decide to continue doing so for free, nothing will change for you. let’s remember that Facebook or Instagram have been collecting our data for many years. The only “new thing” here is that Meta explicitly asks us to accept it with full knowledge of the facts. In use, and this is also specified in the screenshot below, “your experience will remain the same”.

Facebook 2 paid subscriptionFacebook 2 paid subscription
Requesting consent for the use of your personal data on Facebook and Instagram / Credits: Phonandroid screenshot

The paid subscription will mean thatno advertising will disrupt your browsing on the group’s social networks. Note thatthere are no longer any ads on the accounts of minors And this free, Meta cannot require payment from them to delete them. In its decree of July 4, 2023, the Court of Justice of the European Union specifies, however, that the amount requested should not be dissuasive, so as not to force acceptance of data collection. The latter reports approximately €6 per person at Mark Zuckerberg’s company. We are waiting for the Data Protection Commission Irish, where Meta has its European headquarters, decides on prices.



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