An offer here, discounts there: Time and again, we as consumers are lured into the bargain trap. Resisting it is not easy.
Fast fashion brands such as Zara, H&M and the new Chinese online hit Shein make this particularly difficult.
Almost ten billion francs for fashion
If the shoe pinches or the sweater itches, you simply order two new ones quickly. And instead of repairing the zipper on the jacket or buying new shoelaces, you can find a replacement in the store. Does this scene sound familiar to you?
In our “Now let’s be honest” section, we are always happy to ask questions that we would prefer not to answer honestly.
Today we want to talk to you about shopping. More precisely: about your consumer behavior. Because according to statista.ch, the Swiss spent around 9.46 billion francs in 2019 only on clothing and shoes. That makes an average of around 1,100 francs per capita. Blick now wants to know: is it more or less with you? And what exactly do you spend the money on?
How consciously do you shop?
Do you buy your clothes from thrift stores? Or do you go straight to fast fashion stores? How often do you go shopping? And do you pay attention to sustainability? Or are you even the absolute sustainability expert?