Dopamine Dressing: adopt the trend to see life in pink this winter

If there’s one trend you need to adopt this winter if you haven’t already, it’s the “Dopamine Dressing”. Yes it sounds great, but what is it exactly? Dopamine is a neurotransmitter made by our brain which is also called “the hormone of happiness” or even the “molecule of pleasure”. According to the CNRS, it influences our behavior by giving it a feeling of pleasure and well-being. Dressing is an English term that generalizes the art and way of dressing. To synthesize, the “dopamine dressing” would simply be the fact of using fashion to boost your mood.

The phrase was coined by Libby Page, the market director of NET-A-PORTER after spotting a dramatic shift in customer demand coming out of lockdown. The desire was now for prints, bright colors, surprising combinations; in short, to a much more optimistic, exciting and playful fashion. The teacher Carolyn Mair PhDa fashion psychology specialist and author of The Psychology of Fashion confirms that consumers aware of their newfound freedom want “dress outrageously, to wear colorful clothes to really be seen“.

Dopamine dressing: Trend 2023

2022 hot trend, dopamine-boosted fashion flooded the spring/summer fashion shows. Between the color block of Versace, the flashy pink of Balanciaga, the acid green seen at Bottega Veneta and at Gucci, the unexpected associations of Jacquemus through the floral motifs that adorned the silhouettes of Agatha Ruiz de la Prada and Armani; the fullness of vitality was reached. Good news, it’s back for a ride for 2023. Many stylists have opted for audacity and optimismfor this winter and next summer. On the program: lamé, shiny, red, fuchsia pink, flashy fake furs. The patterns are not to be outdone with checks, flowers or trompe-l’oeil prints. From head to toe through accessories, daring to ostentatious jumpsuits is a passport to happiness. So if the winter blues win you over, exit the gray and put on a pink sweater instead!