Duchess Meghan
Blog relaunch with hurdles
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Duchess Meghan should soon start again as a blogger. But her new old hobby comes with some challenges.
According to the British newspaper “Mirror”, which had insight into the relevant court documents, Duchess Meghan, 41, is to reactivate her blog “The Tig”, provisional approval has been granted. It’s about travel, food, fashion, health and wellness – Meghan’s favorite topics even before she married Prince Harry, 38. Now the Duchess of Sussex will soon be able to devote herself to her heart project again, but it won’t be that easy, a PR expert predicts.
Duchess Meghan faces some challenges
Brand expert Jordan James, founder of Unlockd PR, has worked with over 3,000 brands in the UK and US and now warns the former actress to “consider public sentiment towards her” before launching the revamped version of ” The Tig” goes online. In addition, James fears in an interview with “Express” that the project could “slightly spark further tensions” with the royal family.
But these are not the only stones that Meghan could encounter on her way. “The biggest hurdle I see for Meghan is trying to separate perceptions of ‘The Tig’ from perceptions of her, Prince Harry and the resulting royal family drama that has dominated the headlines with every TV appearance, project or book , whether she likes it or not,” says Jordan James.
With public opinion swinging both ways towards the Sussexes, ‘The Tig’ could easily spark further tension, but it could also help improve their public image.
Is it the right time to restart the blog?
The PR guru also doubts when Meghan’s hobby will be refreshed, which is quite lucrative [Meghan verdiente zeitweise 80.000 Dollar, rund 65.345 Euro, mit ihrem Blog im Jahr, Anm. d. Red.]. “It seems like this could be an ideal time for The Tig to return, with the blog’s original mission of ‘sharing stories and celebrating life,'” Jordan James said, but “given the recent controversy surrounding Meghan’s relationship with the Royal Family, including scathing comments and allegations about the royals’ mistreatment and attitude towards her and her husband Prince Harry, she must face some unique challenges if she is to truly revitalize The Tig brand.”
Harry’s reputation is also at risk
Before Duchess Meghan does anything, she needs to consider the public sentiment towards her, “both those who enjoyed reading about their experiences on ‘The Tig’ before ‘The Tig’ was interrupted in 2017, and those who Will read ‘The Tig’ again because of their new popularity.” However, it is very important to set the right tone, because an “unapproachable approach” will not only damage Meghan’s reputation, but also Prince Harry’s reputation.
Sources used: mirror.co.uk, express.co.uk