DuckDuckGo announces that it has experienced a big increase in terms of search volume in one year, reaching 100 million per day. It is still little compared to the competitors, but it shows the interest of Internet users for the protection of their privacy online.
” Tired of being stalked online? Can we help you. “This is the catchphrase that appears when you open DuckDuckGo, Google’s competing search engine which announces that it has experienced a 46% increase in searches in 2021 compared to last year , reported The Bleeping Computer.
There are now around 100 million searches performed each day onDuckDuckGo; this is a drop in the bucket compared to Google and its 3.5 billion daily searches (2019 figures) and it is still less than Yahoo (3.3% of market share, against 2.5% for DuckDuckGo in the United States), but the growth is significant.
In 2020, there would have been approximately 23.6 billion requests recorded by DuckDuckGo, compared to 34.6 billion in 2021 (an increase of 46.4%).
How it worksDuckDuckGo?
DuckDuckGo bases all its communication on one principle: the search engine does not track your movements online, unlike others. Since its launch in 2008, it has grown steadily in popularity, as criticism of how other behemoths accumulate targeting data about their users grew.
The principle is simple: when you do a search on Google, for example, the multinational uses this information to build your online “profile”, which will be used to offer you targeted advertisements. DuckDuckGo doesn’t work like this; the advertisements that you will see on the search engine relate only to the keywords typed in the bar.
DuckDuckGo also developed a tool in July to avoid the advertising “tracking pixel”, and even more recently announced that it wanted to challenge Google by launching its own privacy-focused web browser.