The McDonald’s brand has joined forces with EDF subsidiary Izivia to install a network of 2,000 ultra-fast charging points in its car parks. And since it’s in its genes, the fast food giant wants to move quickly.
McDonald’s is moving forward on the electric issue. The American company inaugurated a first charging station, in the parking lot of one of its establishments in Noisy-le-Grand, on Tuesday. The giant has set itself the objective of installing 2,000 more in France by 2025, at a competitive price. Hoping that they don’t cause BigMac fights and hand fries in parking lots, as we have seen in recent months in Europe.
A revolution desired by McDonald’s, at a very competitive price
To carry out its mission, McDonald’s has entered into a partnership with Izivia, a subsidiary of EDF, with a collaboration which should result in the installation of charging stations in the 700 car parks that the fast-food restaurant has in France, to allow its customers to recharge their vehicle during their meal.
The 2,000 terminals that McDonalds plans to install by 2025 will provide 150 kilowatts (kW), a power much higher than that of a home charging station, which can display between 3.7 and 22 kW. The promise is tempting, with a rapid 80% recharge in around twenty minutes. All at a very competitive price, around 35 cents per kWh, which would amount to 2 or 3 euros for 100 kilometers of autonomy.
Izivia positions itself here as an economical solution for drivers of electric cars. Compared to the generally higher prices of public terminals (around twice as much for standard charging, five to six times more for fast charging), this network aims to encourage mass adoption of electric vehicles. And McDonald’s, incidentally, could become a key player in mobility.
A parking lot electrification trend that extends well beyond McDonald’s
Christelle Vives, the general director of Izivia, explains that “ the service will be powered by green electricity ”, coming from wind, hydraulic and photovoltaic sources, which it estimates could avoid 1.7 million tonnes of CO2 over the next twelve years.
McDonald’s initiative is part of a broader trend, where other players such as Carrefour and B&B are also embarking on equipping charging points on their sites. This race for equipment in any case reflects the rapid growth in sales of electric cars in France, which accounted for 17% of purchases in October. TotalEnergies and other companies are also adapting their service stations to support the energy transition, with the government target set at 400,000 public terminals by 2030.
The mobility orientation law (LOM) requires companies with more than 20 parking spaces to install at least one charging point by January 2025. McDonald’s therefore meets this requirement, while waiting for other players expected around the corner. by the authorities.
Source : Le Figaro
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