I, President – In this period of presidential campaign, we were able to discover several candidates who all have their own slogan. However, a last-minute participant invited himself into this campaign and announced his candidacy by exposing himself to the eyes of all Parisians. They are: Bitcoin!
Bitcoin launches campaign!
It was through a tweet that a Twitter user: Stacy Herbert published an advertising poster posted at the Chaussé d’Antin Lafayette metro station. On which we can read the slogan: “In 2022, vote Bitcoin” or “Gain freedom, buy Bitcoin”.
But then, who is hiding behind this commercial campaign? Well it’s about Paymium who appealed to the Parisian company: SD Agency to carry out this project.
For those who do not know what Paymium is, know that it is a cryptocurrency exchange platform created by Pierre Noizat who is based in Paris and iregistered with the AMF. This company allowsbuy bitcoin on the BTC/EUR pair, but unlike other international trading platforms. Paypium only offers the purchase and sale of bitcoins through an interface based on an order book. Do not look for an ETH/EUR pair or other, there is simply none and Pierre Noizat is an assertive Bitcoin Maximalist! If you want to know more about Paymium and its founder. You can discover the interview of Benoît Huguet and Pierre Noizat during the Surfin’ Bitcoin event of 2021.
A campaign that is both advertising and political:
Going back to Paymium’s advertising campaign, the posters in the metro all have a QR code which sends users to a page created especially for the occasion: 2022.paymium.com.
Like this very successful advertising campaign, the website uses the same codes and plays (with humor) current candidates:
The site takes up all the codes of the presidential campaign, which through a campaign program praises the merits of the queen of cryptocurrencies.
Among the 5 points put forward by this “program” we find:
- The digital sovereignty of its acquirers
- Inflation protection
- Network performance
- Financial inclusion
- A more sustainable monetary system
Beyond the advertising campaign, it is also about educate citizens about bitcoin but more broadly to cryptocurrencies. Because each of the 5 points mentioned above is accompanied by an explanatory paragraph, which allows neophytes to better understand the ins and outs of cryptocurrencies.
As an example, we can cite the last point entitled: a more sustainable monetary system. Who should talk to you if you have been following the news in recent days about the MiCA law and its controversial article.
“Through the financing choices they make, banks are making the climate crisis worse. In 2018, a study by Oxfam France and Friends of the Earth revealed that 70% of energy funding was directed towards fossil fuels compared to only 20% towards renewable energies. »
“computer calculations in networks. This process called “mining” uses energy to operate, but this energy is increasingly renewable (Bitcoin Mining Council 2021). Moreover, it is estimated that Bitcoin uses half the energy to operate than the traditional banking system (Galaxy Digital Mining, 2021). »
To conclude on the campaign promises, the site ends with quotes worthy of the most demagogue candidates:
“What if this year you voted for real change? »
“By buying bitcoins or simply fractions of bitcoins, you are helping to develop a society that offers more freedoms to citizens. »
“With Bitcoin, you support a complementary alternative to the monopoly monetary system and regain control of your money. »
So 2022 the year of change?
Beyond the humorous aspect of this advertising campaign, however, hides a political message. That of regaining control of its monetary sovereignty, but also of protecting itself from inflation. Because although it is lower than that of countries like the United States. Some figures published recently speak of a rise in prices for food products such as fruit and vegetables, which reached 5.8% in February. And let’s not even talk about gas and electricity prices which literally exploded as a result of the war in Ukraine. Bitcoin could therefore be a safe haven if we put it in the current economic context.
Therefore, people who have visited the 2022.paymium.com page will be able to click on “In 2022, vote bitcoin” and will be redirected to the official Paymium website and acquire their first bitcoins.
If you are not very familiar with the purchase and sale of cryptocurrencies, you can possibly consult our column: “The Cubs of Wall Street” which makes accessible to all the fundamentals of trading and in particular the question of supports and resistances. . If this still seems inaccessible to you, know that Paymium also offers a DCA service (Dollar Cost Average). This allows you to invest at different periods and therefore to smooth your investment.
Whether in form or substance, the very successful advertising campaign of Paymium and DD agency hides under its air of humorous advertising a deeper political background. This publicity contributes to the democratization of Bitcoin and cryptocurrencies. Because people who have scanned the QR code will be able to be made aware of issues related to Bitcoin. For those who are interested. Paymium can be a relevant solution for people who prefer to go through a French company validated by the AMF rather than a foreign platform. Especially since the banning of so-called “proof-of-work” cryptocurrencies, of which bitcoin is a part, was rejected yesterday by majority vote by the Commission for Economic and Monetary Affairs of the European Union.