The 2020-2021 financial year ended, as expected, with a net profit for the florist Emova Group. At 0.1 million euros, for a turnover of 29.7 million and a volume of business under the banners of 127.4 million, this result corresponds, of course, to the thickness of the line, but it marks a recovery after the loss of 0.1 million euros suffered in 2019-2020. More significantly, the adjusted gross operating surplus (Ebitda) increased by 60%, to 4.8 million euros, materializing a margin of 16%, or 3 points more than a year ago. ” This very good performance takes into account both the dynamic growth of the activity, the positive base effect – 2020 results impacted by the first confinement – and the vigilance of the group on its cost structure. », commented the management. A few days before Valentine’s Day, the parent company of Monceau Fleurs has teamed up with Shopopop, the specialist in collaborative home deliveries. ” L‘offer is already active in 60 group outlets. It can be extended to the 288 stores of the Emova Group network “says the company. Although it hits less hard than a year ago and the announcement of the partnership with Uber Eats, Emova Group is nonetheless making significant progress in last-mile delivery.
Standardization
With the return to normal life, the appetite for the flower remains intact. For the first quarter of the new financial year, the volume under banner is up sharply by 20%, and by 11% compared to the first quarter of 2019-2020, before the pandemic. After a rebound exercise, growth will “ normalize », underlines Emova Group, and the Ebitda margin should stabilize.
The ambitions for the coming months are clear: develop online activity, which represents 8% of business volume, and rebalance the network of physical stores. To date, only 49 of the group’s 346 stores, or 14%, are branches, the others (86%) being operated as franchises. The idea is to increase the share of branches to 25%. ” Historically, Emova is a franchisorexplained to us recently Franck Poncet. For two or three years, we have been opening branches. In terms of gross operating surplus and profitability, they are more attractive than the franchise. The main difference between the two is that franchisees are independent traders while branch managers are employees of the network. Due to the health crisis, international development is put on hold. What about inflation? A part is passed on to the selling prices, the Monceau Fleurs and Au nom de la rose brands having a certain pricing power and a wide variety of flowers and plants. ” Inflation is felt above all in the cost of transport and raw materials such as paper, cardboard or plastic, which are used for packaging.emphasizes the Chairman of the Management Board. As for flowers, a fresh and quickly perishable material, prices are no more hectic than usual. »
PC