(AOF) – EssilorLuxottica and Diesel announce the signing of an exclusive licensing agreement for the design, production and global distribution of Diesel glasses (Italian fashion and luxury group). This agreement, which takes effect immediately, will continue until December 31, 2029, with an option to automatically renew for five additional years. The first collection resulting from this agreement will be launched in the first quarter of 2025.
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In France, financial aid aimed at encouraging consumers to repair rather than throw away objects now also applies to clothing and shoes.
The principle remains the same for clothing and shoes as for the selection of electronic products: the consumer must go to an approved repairer to benefit from assistance which cannot exceed 60% of the cost of the repair. The approved organization, “Refashion”, aims to increase the number of repairs by 35% by 2028. The Repair Fund, fueled by “eco-contributions” from brands, finances the operation. However, the question is whether this bonus will have to face the same difficulties as that for household appliances, which has not met with the expected success, in particular due to complex labeling procedures.