(CercleFinance.com) – Eurazeo has been a shareholder of 2Ride – specialist in the design and production of motorcycle and outdoor equipment – since 2018, and announces that 2Ride is now taking “a new step” with the acquisition of Troy Lee Designs, an essential American brand in the world of mountain biking, BMX and motorcycles.
‘This partnership between the group’s complementary brands both
their markets than by their products raises the 2Ride group to the rank of
world leader in the market for protective equipment dedicated to the
urban mobility and to all extreme enthusiasts: motorcycles, bicycles,
outdoor’, assures Eurazeo.
Troy Lee Designs will bring its expertise of the American market while 2Ride has significant experience in Europe.
‘By combining their skills, the two entities want to accelerate their capacity for innovation and create high-tech products to meet the expectations of different markets and combine their distributions’, details Eurazeo.