Apple has once again fallen under the yoke of the DMA. This time, it is its iPads which have been designated as gatekeepers by the European Union. The firm will therefore have to comply with the new requirements of the legislation, otherwise it will still have to pay a fine of several billion euros.
Apple is definitely not welcome in Europe at the moment. With the recent implementation of the DMA, the Cupertino firm is in the sights of the Commission which is assessing whether each of its services corresponds to the notion of gatekeeper, that is to say these giants of a sector so imposing that They prevent competition from developing. This is particularly why the App Store is changing.
However, Apple has an interest in complying with European laws, since the firm has already been fined almost 2 billion euros only a few weeks ago. Suffice to say that she certainly does not welcome the latest news from Brussels very well. This Monday, April 29, the European Commission indeed delivered its verdict concerning the manufacturer’s iPads. They too are now considered gatekeepers.
iPads not compliant with the DMA according to Europe
This means that Apple now has 6 months to ensure that its iPads comply with the new European law. Otherwise, the manufacturer faces a fine of up to 10% of its revenues in 2023. With no less than $385.70 billion received last year, this fine could theoretically rise to $38 billion. .
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Although it is very unlikely that Europe will reach this point, even in the event of disagreement with Apple, the threat is very real and will force the firm to change its habits in the tablet market. As for the changes that will be made, it is still too early for assertions. We can, however, speculate on a more open system, leaving the door for competition to set up. For its part, Apple promises to “continue to engage constructively with the European Commission to comply with the DMA in all designated services.”