Everything is real?
Why the BeReal app is shooting through the roof
BeReal has been the number one app in the US and UK for the past few weeks.
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The hype app of the hour declares war on the fake look of other social networks. This is how BeReal works.
The French makers the BeReal app They don’t mention the name of their competitors directly, but it is clear which applications they are fighting: Instagram, Snapchat and Co. rely on hyper-staged and polished optics for their offers, which sometimes have little to do with reality Has. BeReal wants to counter this principle with unadulterated and authentic images that friends share with each other. This is how the hype app works.
This is how BeReal works
BeReal is currently the number one downloaded application from Apple. The meteoric rise of the app is due to its simple but resounding concept: BeReal users receive a message once a day at a random time. From this moment on, they have two minutes to take a picture of themselves. The smartphone simultaneously activates the cell phone cameras on the front and back to take a photo.
Only those who respond to the request to take a picture within two minutes will then see the pictures of their friends on BeReal. Extra time to get ready for the snapshot? There is not any. Filter functions to dress up? There is not any. Likes? followers? Advertising? Doesn’t exist. BeReal breaks with the rules of the social media world as we know it – and celebrates the app success of the year.
Does the hype hold up?
The concept of BeReal is not entirely new: apps like Vero originally came out with similar claims of authenticity, but the hype faded almost as quickly as it came. The coming weeks and months will show whether BeReal will succeed in retaining its users over the long term – after users have seen their friends’ living rooms and bathrooms, kitchens, steering wheels, fitness studios and keyboards.