In 2022, the season of Formula 1 was dominated by Max Verstappenwho easily secured his second world championship title, a year after his tough battle against Lewis Hamilton for his first trophy in 2021. The Dutch driver has established himself as the new reference in the F1And Electronic Arts wants to have it in his pocket.
EA Sports indeed announces a partnership with Max Verstappen. The pilot Red Bull will thus collaborate with the studio to “create content”, and the logo ofEA Sports will be affixed to his helmet during the 2023 seasonwhich will begin as a reminder on March 3 with the Bahrain Grand Prix. A partnership made official during the presentation of the new livery of the Red Bull RB19, which hasn’t changed much since last season. Andrea Hopelain, EA Sports & Racing SVP of Brandcomments:
Max is a fierce competitor and a true champion who shares a deep love for gaming and video games. As he writes Formula 1 history, we’re excited to partner with him, one of the best athletes on the planet, to unite fans around EA Sports experiences.
Max Verstappen adds:
Whether it’s playing games with my friends or staying competitive off the track, EA SPORTS has always been an important part of my life. EA SPORTS is an icon for millions of fans and I’m proud to represent them for the 2023 season.
As a reminder, Charles Leclerc was named official ambassador last year EA Sportsand he had offered on the occasion of the secret santa between pilots of Formula 1 a copy of F1 22 with modified cover : Lando Norris and George Russell had been replaced by copies of the pilot Ferrari, Verstappen’s main opponent in the championship. For F1 23it will undoubtedly be the double world champion who will be the star of the jacket.
While waiting for the officialization of this next racing game, you can find F1 22 To €38.99 on Amazon.
| Clint008 Writer – Tester |
