While social media subscriptions provide some benefits, there is also a downside. As such, Facebook plays on ambiguity in order to ensure maximum benefits. A message is now displayed when opening the social network: you have the choice between agreeing to share your personal data or paying for a subscription. In any case, Meta wins… but not its users.
Facebook even more greedy for personal data
With the introduction of a subscription at €9.99 per month on browser or €12.99 per month on iOS and Android applications, which allows ads to be removed on Facebook and Instagram, Meta displays a new message on opening of its services:
To close this window and use the two social networks, you will either have to agree to pay a few euros or agree to share your personal data.
An even more expensive subscription in 2024
The worst part of the story is that the bill will become even steeper from spring 2024. In fact, Mark Zuckerberg’s group recently explained in a blog post: “Starting March 1, 2024, an additional fee of €6 per month on web and €8 per month on iOS and Android will apply for each additional account listed in a user’s account center”.
The Meta subscription will thus rise to €15.99 on the browser and €20.99 on the application.
Limit ad tracking
However, some manipulations can be carried out to limit Meta’s advertising tracking. To do this, click on your profile photo at the top right on Facebook and follow the following menus: Settings and privacy > Settings > Account spaces > Advertising preferences > Ad settings.
You will then need to modify four options to limit Meta’s data collection:
- In the Advertising partner information about your activity section, select No, don’t show me more relevant ads;
- Uncheck the options in Categories used to reach you;
- Do the same for advertisers in the Audience-based Advertising section;
- Then check No in Ads shown outside of Meta.